Thursday, June 10, 2010

Ain't No TIME for the Summertime Blues

I’m about as good as updating my blog lately as my dad is at golf, which by the way is terrible. My apologies, but what can I say, I’m busier than a lot of humans I know!

Speaking of being busy, that’s exactly what I’ve been. I thought that once the Final Four ended things would settle down. They didn’t. If you’re following me on Twitter:, and I have no idea why you wouldn’t be, then you know that life since the Final Four has been so much more than it was before the Final Four. And, I wouldn’t say I was just taking it easy before the Final Four either.

I think there’s another guy (no, not my dad) who’s feeling the same pain and that’s Butler’s men’s basketball coach, Brad Stevens. You may know him as John Wooden, Jr. Yeah, he’s in high demand these days too. So much so that he hired IMG Worldwide to handle his PR, marketing and appearances. Nice. Now, can I get in on that?

If you’ve missed all of this, then you’ve been living under a rock or watching too much of the NBA Finals. Don’t watch that stuff, it’s where fundamentals go to die. However, in the future you are allowed to watch games that Gordon Hayward plays in.

At any rate, I think ESPN’s Diamond Leung summed it up perfectly in his short “Brad Stevens is Very Marketable” entry on June 4th. Of course he got it right, he mentioned me in the piece! Anyway, here’s what he had to say:

Butler coach Brad Stevens at least on the surface doesn't give off the vibe of a guy who says things like, "Have your people call my people."

But indeed Stevens does have "people" now, as IMG Worldwide announced Friday that Stevens had hired the powerhouse agency to manage his business affairs, including licensing, literary, speaking, broadcasting and marketing representation.

Fresh off a national title game appearance, Stevens is everywhere now, most recently literally being placed on a pedestal to wave the green flag at Indianapolis 500 festivities.

On its website, IMG lists college coaching clients such as Cal's Mike Montgomery and Villanova's Jay Wright, but might it also consider extending its influence into mascots?

Butler Blue II, after all, wants the agency's representation as well.

Yes, it’s true, I wouldn’t mind some representation of my own, but I don’t see that happening. So I’ll just keep my bootleg Ari Gold, AKA my dad, and pick up Brad Stevens’ scraps.

Speaking of which, catch me on Sunday, June 20 as the grand marshal of the 2010 Zionsville Pet Parade! Big headlines in the Indy Star the other day; read all about it:

I’m also going to be in the Wabash Animal Shelter’s “Pet on Parade” in Wabash, Ind. on Saturday, June 19th as well. I’m staying with my grandparents next week in Wabash while my parents take a well-deserved “babymoon.” So my grandpa, a Wabash Co. Commissioner, proudly booked his granddog (read: me) as a celebrity dog in the local pet parade. I’m happy to oblige.

Oh, and on June 20th at 11:30 a.m., look for my new Holsitic Select pet food commercial on Pet Pals TV which airs on WTHR NBC Ch. 13.

Otherwise, just try and keep up on Twitter. I’ve got plenty more appearances sprinkled in and around this stuff so it should be fun.

And when I’m not appearing in public rest assured that I’m working on a few special projects including my 2011 calendar and a new Blue II children’s book. It truly is the dog days of summer for yours truly!

Extending my 15 minutes,

Blue II